A working lab for traffic quality, not a vendor brochure.
Traffic Fraud Lab is an editorial research site for people who have to decide whether traffic, clicks, leads or conversions are real enough to pay for, optimize against, or report to a client.
The problem is usually not a missing definition of “ad fraud.” It is a messy mix of invalid traffic, affiliate abuse, bot activity, poor measurement and genuine users who look suspicious on paper. This site exists to help operators investigate that mix without treating every anomaly as proof, or every vendor claim as a benchmark.
What we publish
- Practical definitions and boundaries: traffic fraud, click fraud, invalid traffic, affiliate fraud and related terms.
- Investigation workflows: what to collect, what to ignore, and how to keep decisions auditable.
- Channel-specific risk: paid search, paid social, affiliates, CTV, lead generation and attribution.
- Software and process notes that separate coverage, evidence and false-positive cost.
Who it is for
Performance marketers, affiliate managers, media buyers, analytics leads, fraud analysts and agencies who need cleaner data before they change bids, pause partners or file a dispute.
Editorial rules
- No fake statistics or unnamed “industry studies.”
- No pretending suspicion is the same as confirmed fraud.
- No legal, compliance or procurement advice presented as a verdict.
- Vendor tools are discussed as options, not as the definition of quality.
Questions about the site or a specific article: see the contact page.